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Myntra focuses on improving user engagement strategy


An Indian Fashion E-Commerce company Myntra has chosen to hire WebEngage - Marketing Automation platform's services to increase their user engagement strategy. Partnership with WebEngage will provide Myntra with the technological firepower required to enhance their on-site user engagement. Also, it will create highly-personalised brand experiences at scale and bolster their user retention strategy.

With millions of users logging in daily to browse through over 5 lakh products from more than 2500 brands covering multiple categories, Myntra is a household name in online fashion retail industry. Myntra wanted to deliver its customers a consistent, valuable user experience and wanted to simplify their entire shopping experience by making it more intuitive.

Myntra have decided to hire WebEngage’s full-stack Marketing Cloud platform after looking at multiple options in the market. They hired WebEngage to help them automate their user engagement intelligently and create a definite uptick in conversions.

Anuj Sharma, Director, Growth Team -Traffic, Visual merchandising, CRM & Analytics at Myntra, said "Retention is a critical frontier for a brand like Myntra that is operating at massive scale. We wanted to deliver a superior experience to each user augmented by personalisation and contextual relevance. The WebEngage platform has allowed us the flexibility to do exactly that by improving our understanding of consumer behaviour and user intent. Features like the Journey Designer allow us to visualise and create complex and powerful lifecycle marketing campaigns for different user segments easily."Avlesh Singh, Co-Founder & CEO, WebEngage said, “We identified the need for a powerful, but easy to use Marketing Automation solution that caters to the needs of large B2C businesses. Our platform empowers marketers with tools that allow them to leverage their business data into creating intelligent, highly effective campaigns served via multiple channels like Email, SMS, Web & Mobile Push, In-App & Browser Messages etc. We are helping brands create multiple growth avenues by introducing the element of smarter, more contextual user engagement.”

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