Japanese ad company Wakino is planning to use armpits as its new ad space. Wakino’s endeavor is backed by beauty company Liberta which, among its products, markets armpit creams.
According to a report, Wakino has brought on board its first paying customer, Seishin Biyo Clinic, which is using armpit ads to promote its underarm hair removal service. Its website also features sample adverts on armpits with rates from ¥10,000 (£68.60) for one hour of exposure.
Wakino is currently recruiting models for its adverts, and is running an armpit beauty contest as well in Japan.
This is not the first time, that Japanese advertisers used body part. In 2013, young women were seen with temporary tattoos of brand logos and stickers on their thighs supporting just about anything including the film Ted and a new release from Green Day. According to the information, more than 3,000 registered to model for the campaign.