A campaign to promote language equality in India by Dailyhunt

14-Aug-2018

India is the country of Different culture and different languages. However, we Indians sometimes gets bias with the people who speaks their regional language. We have such a rich culture and linguistic history, but we don’t treat other languages equally.

To highlight our in-built biasness against our vernacular languages and seeks the support from the youth in India to seek linguistic equality in the country, Dailyhunt has launched its digital campaign #HarBhashaEqual.

Dailyhunt provides content in 14 different languages, it had launched its digital campaign #HarBhashaEqual last week. The digital campaign #HarBhashaEqual is conceptualized and executed by What's Your Problem, a Mumbai-based full-service digital agency.

Watch the spot:

Dailyhunt asks everyone to write their next social update in their regional language instead of the usual English using #HarBhashaEqual.

Umang Bedi, President, Dailyhunt, said, “In the societal fabric of India today, our individual identities are layered. A vital aspect of our identity is the language we speak, yet in a country with so many local languages and a celebrated legacy of rich cultural and linguistic history, the question that keeps popping up is - do we look at all languages equally? The answer is sadly 'No'. The '#HarBhashaEqual' campaign is an attempt to initiate a much-needed debate on this issue. It reflects our commitment to restore the importance of each regional language in India. This campaign is a good way to connect with the youth, across Bharat typically, millennials between 17 and 30 years of age and enlist their participation in this historic movement that goes beyond the film.”

Umang Bedi added, "For over a decade, Dailyhunt has been concentrating on empowering people across the country, the real Bharat, not just in the metros-with knowledge and information by offering news, information and entertainment in local languages. 'Language Equality' has been a part of our existence since inception; hence, this is a natural theme for us."

Mihir Chitre, Associate Creative Director at What's Your Problem, said, “We subliminally equate intelligence and achievement of a person with the language they speak. For instance, a lot of young talent doesn't reach its true potential because of their inability to speak English. This needs to change. This campaign is a stance for equality, a stance against the privilege of being able to speak certain languages. And according to me, anything against privilege of any kind, is a great stance to take. This is an attempt at making the country a level-playing field for its youth. This campaign, as some call it, is a movement. We chose a social experiment to launch it because it’s a powerful way to prove the linguistic bias.”

Given the sensibilities of the project, it’s been directed by Cannes Lion winning director and feature film maker, Bauddayan Mukherji of Little Lamb Films.

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