The festive season has begun, and so does the shopping season. People all over the country are shopping to ensure that they look best this festive season. All the fashion brands are also doing everything to ensure that shoppers take notice of them and shop from them, so does fbb, one of India’s largest fashion retail brands.
Fbb found the perfect way to launch their biggest festive collection yet. Social Kinnect, the digital marketing agency conceptualised the #fbbAirportTakeover. The beautiful festive collection was launched through a one of a kind fashion show at Terminal 1 of the Mumbai airport. The fashion show reached to the audience across the country through a Facebook Live.
fbb reached out to the audience by giving them the unique opportunity to win a free round-trip flight and witness the gorgeous 2nd Runner-up of Miss India 2018 Shreya Rao Kamavarapu walk the ramp. However, it did not stop there; one lucky audience member even got to walk with celebrity showstopper Radhika Apte.
fbb also tied up with a few influencers to ensure people who could not make it to the airport in time, could stay updated with the happenings of the event.
Watch the video here:
At the airport, models walked onto the ramp from different directions. With a few of the models coming in from around the conveyor belt and a few breaking out from their circles in the audience and walking onto the ramp.
Best of all, fbb gave all the onlookers a special gift. As their baggage came onto the conveyor belt, each suitcase had an envelope tied up on it that contained an exclusive voucher to shop at fbb.
Pawan Sarda, Group Head - Digital, Future Group said, “For the launch of this year’s stunning festive collection, we wanted to create an experience for our audience that they were least expecting. We wanted to capture their attention in the short span between baggage collection and exiting an airport. And that is how the fbb Airport Makeover came to life! It is a first of its kind fashion show at an airport and marks the launch of the beautiful collection we have to offer.”