Milton, the pioneer of innovative homewares in India has released a new television commercial for Microwow Tiffin – the world’s first microwaveable insulated tiffin with steel inner.
The new television commercial communicates the brand proposition of easing consumer lives by providing India’s office goers with intelligent tiffin solutions to make lunchtime enjoyable without hampering their daily work commitments.
Milton’s new television commercial is conceptualized by Ogilvy India. This new ad addresses the struggle of every working professional who is looking to balance their daily office routines and satisfying their hunger pangs.
The television commercial shows an office scenario during lunch time where the boss pressures the employee to continue to work and meet deadlines. While, the employee constantly reminds to reheat his delicious, home-cooked food and enjoy it nice and hot. Here, Milton’s Microwow tiffin comes to the rescue by being microwave safe with an innovative insulation technology which saves precious work time by saving the hassle of transferring your food from your regular tiffin’s to microwave safe bowls.
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Microwow Tiffin is an innovation designed to add maximum convenience on a daily basis. Its unique feature of being microwave safe helps one reheat food in no time and relish their warm meal just like how it is supposed to be enjoyed when cooked and served at home. In a country where tiffins have not changed much over the years, it is refreshing to experience a product like this which is offering the convenience and ease of having a good meal.
Ajay Vaghani, Managing Director, Hamilton Housewares Pvt. Ltd., says, “The campaign highlights the underlying culture of lunch-breaks and the dilemma of every office-goer in India today. The high-standard high-pressure workplace makes one settle for cold food and rushed lunches. Small joys of having hot home-made food get compromised. Our product solves a real problem of finding the right balance between lunch breaks and work. The communication focuses on the solution by highlighting the core benefit of our tiffin while taking the viewer on a journey that is both engaging and entertaining.”
Anurag Agnihotri– Executive Creative Director, Ogilvy India, says “Milton’s microwaveable steel tiffin -Microwow solves a real problem. One can’t choose a hot lunch overwork. This innovation lets you have a piping hot lunch at any hour. The film brings this eternal conflict alive, where the boss represents work and the wife, lunch. Now one can keep both happy.’’
The ad campaign runs on major English, Hindi, Gujarati, Tamil, Kannada, Malayalam, Telugu TV channels. In addition, the ad will also be promoted on social media platforms.