In today’s world, when people are so obsessed with the technology, the social bonding between them is getting fragile day by day. When two from the same family finds difficult to company each other, Amazon Echo launches new ad campaign, which aims to bring Indian families together with their smart speaker technology.
The campaign shows an Indian family’s everyday situations that lead to small moments of everyday magic enabled by the Amazon Echo device.
This ad campaign has been conceptualized by Ogilvy Bangalore and directed by Aarthi Kakkad of Curious Films. The ads shows the story of an Indian family where mother-father and daughter encounters an adorable family moment.
Neville Shah, Executive Creative Director, Ogilvy Mumbai said, “The simplicity of creative was broken down to one thing. How can the Echo be part of your everyday; like a family member? And since this is an extremely new category, familiarizing people with the use of the product is a key.”
Ravi Desai, Director Mass and Brand Marketing, Amazon India said, “With the successful launch of Echo, Indian consumers have shown that they are more than ready to adopt new technologies which are relevant to them. The current campaign is continuation of our launch campaign about how Echo fits seamlessly in the lives of consumers and makes everyday moments special.”
Watch ad campaign here: