A unique fashion show by ReshamGarh, where customers were brand custodians and models

31-Oct-2018

ReshamGarh, a luxury wedding-wear studio in Lucknow, organized a fashion show on 28th October 2018. This festive season, ReshamGarh delighted its customers with a whole new experience. They organized a fashion show in a unique way, where they did not hire models but defined their customers as brand custodians and models.

For the same, they hired a strategic management consulting firm 3EA for their marketing, branding and event management.

ReshamGarh is an International Brand Selling wedding wears across India and also in international markets like Dubai, Australia, USA, London, etc. Being the choice of most NRIs, ReshamGarh organized one of its kind fashion show, which witnessed a good numbers of attendees.

At the fashion show, their brand custodians walked down the ramp and displayed the latest wedding collection for bride-groom and party wear. There were 3 Male and 21 Female models showcasing the new wedding collections. All models were trained by a professional choreographer for days in advance to give them a feel of the actual fashion show.

ReshamGarh diversified their business into customized clothing and started a whole new experience for the customers. Their top priority is satisfaction through innovative customer engagement programs. So they offer a unique experience to every customer via engagement activities, offers, etc. ReshamGarh is very active and responsive on their digital platforms to connect with their fans.

ReshamGarh has supported artisans and craftsmen by motivating them and promoting their products in national and international markets.

FarazShamsi - Store Manager said, “The fashion show was a great success and several other brand custodians have already expressed their willingness to participate in the next event. It feels good to see the change in Tier 2 cities where consumer responds and connects well with the brand. We are always backed by tradition, heritage, royalty and grace, which motivates us to make a difference in our customer's life and lead us to make a more differentiated and a niche brand called “ReshamGarh”. In a competitive market such kind of customer engagement activities play a major role in keeping the customers happy and connected forever.”

ReshamGarh is a place where you can find finest chikankaari and zardozi embroideries on an imported fabric. They provide lots of variety for groom as well as bride. They offer the traditional work in their clothes.

All this and much more which makes ReshamGarh not just a wedding wear studio but an experience in itself for you to remember.

Have a look at some Pics of the Fashion Show:

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