The festival of Diwali is around the corner, and every year big Bollywood films release on Diwali. This year, Aamir Khan and Big B starrer Thugs of Hindostan is scheduled to release on 8th November.
However, Aamir Khan is showing you your directions on Google Maps already. To celebrate the spirit of the festival and to make daily journeys even more delightful, Google Maps have collaborated with the team at Yash Raj Films (YRF), where you can choose to let Aamir Khan accompany you on your driving adventures on Google Maps for the next two weeks!
From today onwards, the user will have the option to drive along with Aamir Khan’s character from the movie as the user navigate using Google Maps on your Android or iOS smartphone.
To get started, first update your app from Google Play or the App Store. Next, after searching for your destination, simply tap the image of Aamir Khan’s character “Firangi”, found on the bottom right of your Google Maps app. You’ll then see a prompt to enable the experience!
Once enabled, you will see the navigation arrow replaced with Aamir’s character from Thugs of Hindostan, riding his donkey as he does in the movie. He will be a constant companion wherever you are driving over the next two weeks! The voice command will also be in Aamir’s voice.
Neha Waikar, Product Manager, Google Maps said, “We are truly excited to bring a first-time India-specific entertainment experience to Google Maps in India. As people gear up for Diwali and to watch Thugs of Hindostan, we wanted to do our bit by making their driving journeys more fun and playful. Huge thanks to Tanuja Khetwal, Manan Mehta and the entire YRF team for helping make this possible, and we wish the movie every success.”
Manan Mehta, Vice President - Marketing and Merchandising, Yash Raj Films said, “Thugs of Hindostan is a very special film. As YRF, we are on the journey to create many firsts with it. It is not only the biggest Bollywood movie produced till date but also for the first time brings together two legends of Indian Cinema, Mr Amitabh Bachchan and Mr Aamir Khan. We were aware that no marketing idea that we implement could eclipse this. So we had to think of creating the first time, unparalleled and unrepeatable marketing idea to promote this film. And in Google Maps we found a perfect partner to do so. Google Maps is now a household name in India and is extensively used to travel around in our daily lives. We had a great time working with the team at Google to make ‘Firangi’ a part of these journeys. We are confident that people will love the experience and of course the movie.”