The seventh edition of Pinkathon Mumbai will be held at the MMRDA Grounds at Bandra Kurla Complex on 16 December 2018. Pinkathon, a marathon for women, is an initiative by United Sisters Foundation and promoted by Maximus MICE & Media Solutions Pvt. Ltd. “Bajaj Electricals Ltd.” is the title sponsor and “Colors” channel is the presenting partner.
Pinkathon promotes fitness and health among women, aims to create awareness of breast cancer among visually-impaired women and acid attack victims. Over 10,000 women are expected to participate in the multi-category run.
At the time of announcing the event, actor-model Milind Soman said, “We are excited to bring the Pinkathon to Mumbai for the seventh time. We conduct this event once a year in all key cities and we get a very good response. We are confident that the city and its people will support us and help make this run a humungous success.”
Milind Soman said he supports the marathon because he is dedicated to fitness, and believes in a healthy lifestyle. “So I want women should be healthy too. The marathon is a movement not only for women but also for children and visually-impaired women.”
Milind Soman said, “Our Pinkathon Forever community is spread across 100 cities and 10 countries. There are over 15000 women connected on the Pinkathon Forever Facebook page and millions who get inspired daily to change their lifestyle and embark on a healthy and fit journey.”
Mann Kaur (103) is a world champion and an Indian track and field athlete, who holds the record in the over 100-year-old category. Ms. Kaur has been participating in the marathon for the last 10 years and will be participating this year as well.
Hemal Vadera, Head, Advertising, Digital and Branding of Bajaj Electricals Ltd., which is sponsoring the run, said, "Bajaj Electricals Ltd. has always collaborated with platforms that have worked towards women empowerment. While our association with Pinkathon transcends the basic role of title sponsor, it also gives us the opportunity to act as a catalyst in empowering women, to embrace, who they are both internally and externally.”
Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “Endeavours such as the Pinkathon not only help the cause of women empowerment but also celebrate and nurture women. Together with off-air initiatives like the Pinkathon, it is our belief that we will be able to change the mindset of our viewers and drive them to opt a healthy lifestyle and stand together and stronger for a better future.”
Reema Sanghavi, Co-Founder Pinkathon and Managing Director, Maximus MICE & and Media Solutions Pvt. Ltd. said, “We are proud of the association with like-minded partners to further the larger cause of Pinkathon in India. Mumbai is the eighth city in India where Pinkathon is being organised in 2018 in India. The campaign will be supported by an integrated communication plan, which includes several pre-event activities like training runs for baby wearing mothers, first-time women runners, cancer survivors and visually impaired girls. We have introduced several new events to encourage running across the strata of the society and age groups as well as differently abled. There will also be an extensive online campaign to reach out to the masses and help the movement grow.”
As a precursor to the main day, the team is organising unique events such as the Cancer Shero Trek for the cancer survivors. Starting with a trek, this event felicitates the inspiring cancer survivors, honouring them with an “I Inspire” medal.
Over 50 visually impaired girls would be participating in the different run categories. To prepare them for the main day, unique training sessions are designed with the help and coordination of sighted runners. Special training runs are conducted in various parts of Mumbai for the registered participants.
Participants can register online at www.pinkathon.in/mumbai. An individual can participate in the 3-km, 5-km, 10-km, or 21-km run. The marathon will have Apollo as medical partner. There will be volunteers to train the participants in exercises, and take care of their diet.