The world’s first manufacturer of instant fruit-based concentrate, Rasna has launched a new brand ‘Rasna Native Haat’. Rasna Native Haat announces its new Brand Ambassador, Ms. Saina Nehwal, who has shot a TV Commercial to promote the product.
Nowadays people have become very health conscious and want to go back to their ethnic roots with natural ingredients like honey, essential oil, spice oil, badam powder etc. Keeping this in mind, with a promise of no chemicals and preservatives, Rasna has given birth to a new brand ‘Rasna Native Haat’.
Rasna Native Haat comes with a one-line promise to consumers, ‘go back to nature’. This is best exemplified in the product offerings Rasna Native Haat Aampanna, Shikanji which are available in powder form as well as ready to drink form. Now as an addition to the product portfolio, Rasna is pleased to announce the launch of Rasna Native Haat Honey Vita & Badam Vita Powder and Honey.
Speaking at the launch event, Mr Piruz Khambatta Chairman of Rasna Pvt. Ltd said, “We are pleased to collaborate with Saina Nehwal for our new ad campaign. Saina embodies the attributes of Rasna’s Native Haat range which focuses on health products that are chemical and preservatives free. We are committed to providing our consumers with new and innovative products.”
Speaking about her association with Rasna, Saina Nehwal said, “Rasna is one of the most trusted brands in India. It has been one of my favourite drinks growing up. I am thrilled to associate with the brand for Honey and Honey Vita under the Rasna Native Haat umbrella that focuses on natural and healthy products.”