Home News & Update English Innovative outdoor campaign for Dixcy Scott executed by Outsight Xp

News & Update

Innovative outdoor campaign for Dixcy Scott executed by Outsight Xp


Maharashtra Kusti League has associate with Dixcy Scott, and to announce the association and to drum up the publicity for Kusti League, Dixcy Scott has rolled out a traffic stopping campaign.

Conceptualized and executed by Outsight Xp, the innovative campaign brings to life the action and glory of the sports at the akhara. The brand campaign has got humongous visibility with the strategic location.

On the association with Kusti League, T. Gokulakrishnan, DGM – Marketing, Dixcy Scott, said, “We as a brand always look at newer and out of the box ideas to move the brand to the next level and this association with the Maharashtra Kusti League is no different. The sponsorship campaign executed by Outsight Xp has been the most traffic stopping campaign possible to communicate this association, perfectly reflective of the essence of the brand and the sport of wrestling.”

Bhoomi Waghmare, Managing Partner, Outsight Xp, said “The power of outdoor lies in the endless creative possibilities it offers and we as an agency are drawn to the idea of taking a classic hoarding and turning it into something disruptive.”

Laxmikant Nikam, Creative Director, 121 Xp commented on the creative thinking behind the outdoor campaign, said, “The creative featuring wrestlers on a life sized wrestling mat helps to bring to the fore the grandeur and nail biting excitement that the sport of wrestling offers. The aim of the campaign was to create a visual spectacle that was both high decibel and clutter breaking.”

Popular Reads:

id8 Media Solutions bags Social Media Mandate for MTV UP!

Best Integrated Marketing Campaign award goes to OMD Indias #PehleTum for Dalda

Editor’s Note:
Share your press releases, upcoming events and event industry related news on editorial@eventaa.com to publish it on eventaa.com.

Write Comment

Comment via Facebook   Comment via Google+

Be the first to Write Comment
Note: Your comment will be posted on www.eventaa.com website, subject to conditions:
  • eventaa reserves the right to refuse and remove any comment.
  • eventaa will not be held responsible or accept any liability of comments posted for any business.

Share Via




Connect with us