Innovative outdoor campaign for Dixcy Scott executed by Outsight Xp

10-Dec-2018

Maharashtra Kusti League has associate with Dixcy Scott, and to announce the association and to drum up the publicity for Kusti League, Dixcy Scott has rolled out a traffic stopping campaign.

Conceptualized and executed by Outsight Xp, the innovative campaign brings to life the action and glory of the sports at the akhara. The brand campaign has got humongous visibility with the strategic location.

On the association with Kusti League, T. Gokulakrishnan, DGM – Marketing, Dixcy Scott, said, “We as a brand always look at newer and out of the box ideas to move the brand to the next level and this association with the Maharashtra Kusti League is no different. The sponsorship campaign executed by Outsight Xp has been the most traffic stopping campaign possible to communicate this association, perfectly reflective of the essence of the brand and the sport of wrestling.”

Bhoomi Waghmare, Managing Partner, Outsight Xp, said “The power of outdoor lies in the endless creative possibilities it offers and we as an agency are drawn to the idea of taking a classic hoarding and turning it into something disruptive.”

Laxmikant Nikam, Creative Director, 121 Xp commented on the creative thinking behind the outdoor campaign, said, “The creative featuring wrestlers on a life sized wrestling mat helps to bring to the fore the grandeur and nail biting excitement that the sport of wrestling offers. The aim of the campaign was to create a visual spectacle that was both high decibel and clutter breaking.”

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