Oaks Management Consulting Pvt. Ltd. (OMCPL), is a leading experiential marketing agency headquartered in Mumbai successfully executed the 3rd Edition of The Color Run India in Hyderabad.
The Color Run, also known as the Happiest 5k on the Planet, is a unique race that celebrates healthiness, happiness, and individuality.
The Color Run is an international hit, and a worldwide platform that celebrates ‘heroes’. Also known as the ‘Happiest 5K Run on the Planet’, The Color Run is a unique race that celebrates healthiness, happiness, and individuality.
It is the largest running series in the world, having made its way across 40+ countries, over 300 successful runs, and 6 million runners worldwide.
Unlike other runs, winning is not the objective of this race. Some Color Runners participate as a celebration and capstone of their healthy living accomplishments, while others participate for reasons unique to them.
The theme of the run is to douse people in colorful powder to ensure that they look like running through a beautiful rainbow by the time they cross the finish line. The Color Run lays emphasis on the spirit of participation and the celebration of life. Which is why The Color Run course is dotted with fun activities, a spirit of joie de vivre and finishes with a bang with music and dance!
The Color Runners enjoyed their route consisting of 4 classic powder Color Zones. Along the course the participants were covered with colors, and were then led to party with friends at the Finish line amidst vibrant bursts of color throws.
The Color Run India will next travel to Mumbai in January as a part of the Mumbai Shopping Festival.
Talking about the property, Rahul Gomes - Managing Director, OMCPL commented, “We at Oaks Management Consultancy Pvt. Ltd. (OMCPL) thought of bringing to India an International Phenomenon that is the biggest of its kind in the international space with more than 15 million people participating worldwide. We loved the thought of doing this game-changing IP in the colourful and Vibrant City of Pearls and were met with magnanimous success in terms of participation and audience satisfaction.”
The event was presented by K. Raheja Corp Mindspace, and took place at their Mindspace Madhapur property.