Bournvita has a dependent primary potential consumer. Kids are dependent on buying a product for themselves on the money that their parents earn! Unlike other potential customers, they do not earn money which is obviously essential to buy Bournvita, the product that Cadbury is selling! Here is how advertisement makers of the company are trying to create their brand's impression by creating a promotional campaign for their dependent primary potential consumer:
“If you want to ask someone to do something for your sake, the ancient way of doing it is to empathize and associate with his/her pains in order to please him/her." This ideology is so simple that we have seen our mom's using this by cooking our dad's favorite dishes on day's when she has to ask him to do something for her sake! Here is one more example of how this simple ideology is used in an effective way by Bournvita’s advertisement video maker to associate with its primary consumer by empathizing.
Previous year’s video: