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How does a media mogul promote itself?


The advertisement video shows the struggle of Rukmini Maria Callimachi, the video is made by Rukmini Maria Callimachi, the video is for promoting Rukmini Maria Callimachi’s fearlessness in getting close to the truth behind ISIS.

Rukmini Maria Callimachi is a Roman-American journalist who currently works for The New York Times. She is told to have traveled Iraq five times, unearthing 15,000 documents to detail the Islamic bureaucratic and brutal rule. The video aims to inspire journalists worldwide to learn from no-giving up attitude shown by Rukmini in her journey of search. It is interesting how the last sentence displayed on the video claims,” the truth doesn’t report itself,” defining journalism in one way.

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