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World Book Day celebration @ American Corner Ahmedabad


American Corner Ahmedabad has organized an event to celebrate World Book Day that is on 23rd April 2019. The celebration will have author’s meet, book discussions and a contest which started on 15th.

According to the Facebook page of World Book Day Celebration with American Corner, Amit Khuva & Suraj Bavaliya, the authors of Maiden Tales & Prasun Kundu, the author of Corporate Bhagwad Gita will handle the author’s meet up.

"Digitization is helping words to reach maximum number of people, but Print Medium is the one where one can get the real essence of the word directly from the person who wrote it, whether it’s a news or a book!” says Amit Khuva about what he thinks on the penetration of digitalization in print media.

Suraj Bavaliya says, “Digitization has increased the choices of content for the reader but it has decreased the patience of reader to read."

World Book Day celebration is hosted by American Corner Ahmedabad and Book and Bliss Club.

Dr. Starry John, who manages PR for Book and Bliss Club says,” Here in Books and Bliss Club, we wanted to celebrate this day in a grand way and for that, we are hosting a Book Caption Contest where people will have to caption the picture within 6 words and the response is overwhelming.”

She runs the Book and Bliss club along with the founder Dr. Sameer Savaliya. Book and Bliss club regularly collaborates with American Corner Ahmedabad for activities and events.

Tejal Vasavada, Director and Outreach coordinator of American Corner Ahmedabad says about how digitalization is penetrating in print media,” Advertising and promotions is where digital media has penetrated the most. Advertisements in newspapers are costlier and reach of the same is also a question, whereas on digital media reach can be managed and they are cheaper.”

Talking about how technology is changing the way of reading she says,” I still find time to read books and wish to have one in my hand, but these days audio books are equally good.”

One can register for the contest on through this link: https://docs.google.com/forms/d/e/1FAIpQLSe125S2WgY11A9sBUv0Zh1JgXuA811fqnabb1lZ87onBz0TqQ/viewform

The contest is going to be judged by Chintan Pandya, director of Fanatika.

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