The music streaming service "Spotify" believes podcasting event is the future of event and entertainment. Spotify's acquisition of "Anchor" in Feb 2019 was a savvy move to get closer to their listener. To make the user experience better a Voice Message feature is designed to offer listeners a way to offer spoken feedback to show hosts.
As the company notes, the feature previously required users to have the Anchor app. The newly revamped feature now lets them record feedback by clicking a link on a show’s Anchor profile and leaving up to a minute-long note. Once finished, a notification will be sent to the host, with the audio file accessible through either the Anchor app or dashboard. From there, they can be added directly to the show using the Episode Builder.
The listeners need to sign up and log in to leave a message. Brian Benedik, VP and Global Head of Advertising Sales at Spotify, told TechCrunch. “The more understanding you have around the music you stream, the more we can personalize the ad experience. Now we can take that to podcasts.”
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