With the ongoing cricket world cup spirit, Direct to home(DTH) operator Dish TV India has launched an anthem ‘Sirf Fan Nahi, Dishkiyaon Fan’, for all the cricket fans out there to support and cheer for Team India. The anthem is a part of the contest ‘Dishkiyaon Cup’ wherein participants can predict the match winners and win exciting prizes.
The Dishkiyaon Fan anthem expresses the spirit of the brand tagline ‘Dish Nahi Dishkiyaon Hai Yeh’. To participate, people are invited to perform on the anthem and showcase their talent using the hashtag #DishkiyaonFan. The participants need to upload their version of video entries on social media platforms. The best-selected entries will win exciting prizes.
Commenting on this creative initiative, Dish TV India Corporate Head Marketing, Sukhpreet Singh said, “We are thrilled to launch our world cup anthem for all the cricket fans in the country and urge them to come forward and show their love and support for cricket and Team India. With the #DishkiyaonFan anthem, we intend to bring alive the cricket frenzy in a unique ‘Dishkiyaon’ way. We, at Dish TV, always focus on delivering innovative and engaging content to our customers and this engagement program is a step in the same direction.”