BARC India introduced the industry first concept of viewing minutes through the edition of its latest product, PrimaVU. The product is focused on measuring viewership from premium homes. The concept of viewing minutes is the sum of all individuals viewing an event basis the time spent by them.
PrimaVU, serves to the audience measurement solutions exclusively for premium homes. It was launched to fulfil the demands of the industry to measure what premium home watch. There was a requirement by the broadcasters and advertisers to understand this segment and how to deliver advertising to them, Attempts have been made earlier to measure this exclusive set of consumers and now with this product, their requirements have been addressed.
BARC India CEO, Partho Dasgupta expressed “We are extremely pleased to be a thought leader once again with a product like PrimeVU. This product will not only help observe if the viewership patterns of premium homes are different from that of other homes but also provide in-depth insights into this unexplored world. The industry has been very patient and valuable with their suggestions for this product. It will allow the industry to qualify the untapped upmarket audience segment better and gets a stronger fix on affluent viewers.