World’s largest chain of quick service restaurants, Hardcastle Restaurants Pvt Ltd awarded the creative duties of south and west franchise of McDonald’s to DDB Mudra. Hardcastle Restaurants Pvt. Ltd. (HRPL) has a master franchisee relationship with McDonald’s Corporation USA and has rights to own & operate McDonald’s restaurants in India’s west and south markets.
India’s largest integrated marketing communications and services network, DDB Mudra Group has created a bespoke model combining its management, advertising, digital and data capabilities for the business. DDB handles McDonald’s advertising duties globally. The group has recently created buzz in the market by winning a Bronze Lion at Cannes Lions 2019 .In the last two months, the group has been awarded digital marketing media mandate for Spotify India, social media mandate for Delhi International Airport Limited (DIAL) and also got the maximum number of shortlists for WARC awards 2019.
Arvind RP, director – marketing and communications, HRPL, said, “We are excited to work with DDB in India. With a strong commitment to our brand and business and the ability to work seamlessly across brand touchpoints, we are confident that DDB will help us reinforce our brand love and catapult the business to its next phase of growth.”
“The McDonald’s win means a lot to us. We’re talking about one of the most influential brands in the world and the opportunity to shape its future in India. Our teams are challenging the conventions of how to work across disciplines. We’re contributing to their business planning, advertising, store experience, app ecosystem, delivery business, and offer design. As clients they truly believe in the power of deep partnerships – we couldn’t ask for more. It also underlines the strength of the DDB global network, from Dave Kissel at one end of the world in Chicago to Peter Rodenbeck at the other end in Hong Kong – this is a true meeting of hearts and minds of folks who have ketchup in their veins!”