Zero Gravity Communications, Ahmedabad based strategy, branding, advertising and digital agency, which likes to refer them as the idea people, has bagged the digital mandate of Vadilal Ice Cream for the second consecutive year. The agency will be responsible for digital and social media duties of the brand.
Zero Gravity Communications has handled the digital mandate of Vadilal before and has produced amazing campaigns like #SlurpUnder45 and also extended their TVC #WhatsYourWajah to digital platforms. The #SlurpUnder45 campaign was a contest where people were asked to send their videos of eating any Vadilal Ice Cream under 45 seconds, standing a chance to win free Ice Cream for six months. The TVC #WhatsYourWajah was about asking people to share their reason of eating any Vadilal Ice Cream. Both the campaigns were massive hits and received great responses from the people.
Khushboo Sharma, Founder, Zero Gravity Communications, said, “We are proud to associate with the brand, which is based on mutual trust and we are proud to have contributed towards building an iconic brand. We are privileged to be partners once again in this journey of building brand Vadilal Ice Creams”.“Going forward, the focus will be on crafting topical and youth-driven content and drive compelling storytelling around each product. Vadilal is not just a brand but a legacy which has a strong connect with the youth. Our focus on stellar content curation will go a long way in strengthening this engagement via social media platforms,” she added.
Speaking on the association, Niraj Presswala, Marketing Head, Vadilal Ice Creams, said, “Zero Gravity Communications has been instrumental in executing remarkable digital campaigns for us in the past years. We have a huge fan base on social media platforms, which is a reflection of the dedication and creative execution of the team. We are looking forward to collaboration with Zero Gravity Communications for another winning year.”