In a country like India, that is full of beautiful diversity, people’s value is being assessed by their religion, caste, sex and profession. To change this judgmental mindset of people, Shalimar paints has launched new campaign #HarRangKhoobsurat. The campaign aims to address the issues that are termed as taboo in our society.
Indian paints maufacturing company, Shalimar Paints with the launch of this campaign is taking a step towards making a change in the society. Leveraging radio,outdoor,digital, and BTL activations,the 360-degree campaign aims to celebrate oneness and harmony across India
As a part of the campaign, a photography contest will be organized by Shalimar paints to share the joy of diverse colours. The one who will capture the best picture expressing various emotions of life will be rewarded. The campaign will also include other interesting on-ground activities around topical issues like individual diversity, empowering the Trans community, promoting equality across the nation, among others.
Minal Srivastava, Vice-President, Strategy, Growth & Marketing, Shalimar Paints Limited, said, “For ages, most people in our country have either straightaway ignored listening to topical issues or considered them a taboo. With HRK, we are trying to address this challenge and bring about a change, however small the impact might be. We are striving to break through the willful silence and encourage people to respect, and love every color in terms of religion, caste, sex, and profession by treating them equally. We are excited to launch such an innovative campaign and hope to add meaning to the lives around us.”
The campaign is trending on social sites and is receiving a lot of positive feedbacks. Earlier this year Shalimar Paints launched ‘Rang Badlav Ke-Paint the Change’ campaign, that witnessed people coming together to paint, beautify and photograph the urban slum community in Delhi. With these thought-provoking campaigns, Shalimar Paints is undoubtedly bringing a change in our society.