Taking the entertainment quotient a notch higher, 93.5 Red FM announced the launch of its new show-Indie Hain Hum. The show is a part of RED FM’s initiative- RED Indie, which is a small and humble effort to support independent music. The show was launched by Darshan Raval along with the RED FM team in the presence of the other renowned artists of the music industry at Hard Rock Café in Mumbai.
The show will showcase some of India’s finest Indie music artists, who have grown to popularity from roots and have become a household name. The show will be hosted by Darshan Raval and will be aired on weekends. The show will also provide a platform to new musicians to showcase their talent to the audiences.
Talking about the initiative Nisha Narayanan, COO and director, RED FM and Magic FM, said. “RED Indies is a completely language and platform agnostic channel and is dedicated to discover new music with a combination of artists from PAN India. RED FM’s vision has always been to play some great music for listeners, irrespective of its genre. It’s a humble effort by RED FM to blur the differentiation between independent and Bollywood music. We are confident that ‘Indie Hain Hum’, our first show under RED Indies will mark the transformation of the radio and music industry to help grow the community of Indie artists".
Darshan Raval said “Music is something that brings people together; it has no boundaries and can be heard in any language. I am delighted that RED FM has started an initiative- Red Indies to support Independent artists like me. ‘Indie Hain Hum’ show will serve as a pivot where Independent artists will come together from all over the country to capture the essence of the evolving music scene in India. Being a host of ‘Indie Hain Hum’, I am truly looking forward to witnessing some new and engaging talent for the discerning music-loving audiences".
Hope this initiative by Red FM blurs the demarcation of Bollywood vs Indie music.