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A Resourceful EEMAGINE Roundtable Session on Branding & Techniques


This was the next round table of the same day where topics of were presented to the audience. Personalities counting Siddharth Kedia, Ruhail Amin, Aarti Matoo, Gitikka Ganju Dhar, Priyanka Dhaul, Priya Sheikh and others shared their views.

The speakers expressed thoughts on different topics such as data, brand equity, performance, client experience, team bulding and not to forget EEMA, We care. Continue till bottom for details.

  1. Data is King: Leveraging the infinite science of data

This talk helped the audience about how to sense and leverage data by value addittion to provide excellent solutions to clients and customers. The personnel came up with the finest leveraging ways and gave an understanding to the audience about them. The speakers gave an understanding of scope of data through examples of Google, Facebook and Netflix and also data sources and data owners.


  • Siddharth Kedia (Head - Strategy and Data Sciences, Viacom18 )
  • Atul Nath (EEMA Member)
  • Deepak Pawar (EEMA Member)
  • Anuradha Seghal (National Head - New Initiatives, Hindustan Times Media Limited)
  • Siddharth Shah (EEMA Member)

2.Building Brand Equity

The speakers explained that 'A company is as good as the brand! They also highlighted the elements of trust and bettering reputation step by step.  They also explained brand building process as a long haul. 


  • Ruhail Amin(Deputy Editor , Business World and Everything Experiential)
  • Anurag Batra (Chairman & Editor in Chief - BW Businessworld)
  • Shivjeet Khullar (CEO – NFX Digital)
  • Giraj Sharma (Founder-Director – Behind The Moon Consultants) Mukund Padmanabhan (Former Editor of The Hindu)

3. Dirty Dancing

This was a performer centric-session, where-in dancer, performer and choreographer shared her experiences and hassles faced while preparing and how she would manage to pull off an act right till the performance.


  • Aarti Matoo (EEMA Member)
  • Ritu Kapoor(Founder and Director at Zenith Dance Insititute Pvt Ltd.)
  • Prerna Saxena(Founder and CEO at Theme Weavers International Pvt Ltd.)

4. We care

The session brought together those who drafted the Vishakha Guidelines and those who represented the live industry, for a discussion on the merits and probable misuse of the guidelines. Highlights: The Good, Bad &The Ugly sides of the fast growing event industry were talked about.


  • Gitikka Ganju Dhar(EEMA Member )
  •  Malavika Rajkotia (Founder of Rajkotia Associates Advocates)
  • Sabbas Joseph (Founder - Director Wizcraft International Entertainment Pvt Ltd.)

5. Kal Ho Na Ho Creating Memories

Experiences make a man. A good experience becomes a memory. This conversation focussed on how to create appealing and compelling experiences for the clients so, that they become memories, irrespective of it being a public or a private; social or corporate event.


Priyanka Dhaul(Catalyst Head - North and East, Radio Mirchi)

  • Mohomed Morani (EEMA Member)
  • Rajnish Rathi(Pubisher and editor for Wedding Affair Magazine)
  • Vijay Bokadia (EEMA Member)
  • Chetan Vohra (Founder and Managing Director of twin brands Line Communications and Weddingline)

  1. Just another brick in the wall!

Regular operation is what makes the company stable. This talk gave solutions to bring about change in owners and their team to overcome the chaos and glitches they face in a regular work life, if you were a part of this session it would have helped you rediscover the power of learning inside-out in some way or the other, so that there are no compromises in your work.


  • Priya Sheikh(EEMA Member)
  • Arun Kumar (EEMA Member)
  • Syed Sultan Ahmed(EEMA Member)
  • Deepak Choudhary(EEMA Member)
  • Ashu Khanna (Senior Coach , International Coach Federation , Mumbai Charter Chapter )

Popular Reads:

A 360 Degree View On Planning, Experiences And Setting Trends At EEMAGINE,2019

EEMAGINE 2019 Uncovers The Secret Behind Event Business Expansion and Sustainability Tips


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