The session was an extravaganza of different departments of event business in the industry. Great personalities like Sapna Poti, Jay Shah, Sourish Bhattacharya, Payal Chawla, Vandana Verma, Shivjeet Khullar.
The speakers expressed thoughts on different event elements such as technology, brand values, gourmet, legalities, offline and online marketing. Read on for a detailed glimpse of the meetings.
1. Blade Runner: Making Technology Experiential
Usage of new event technology enhances the experience of the event. In this talk, speakers shared their word on state of the art of digital mapping and also talked about the scope, impact and utility of AR and VR and their different experiential processes giving different examples and approaches.
2. The Winner Takes It All
There is a need to amplify brand values through expertial events and marketing in a world dominated with noise where media is fragmented and digital amplification has the downside of becoming false news. Events and experiential marketing is a way for brands to promote or propagate their key values. This was a gist of what the speakers had to share.
3. Great Fat Indian Wedding: Food Maketh The Experience
Food & hospitality is the key to every experience. Industry experts share their vision on the future potential and standing of the event industry, and they also talk about the different innovations to come into the market.
4. Court Martial: Legally Binding
Legalising your business is like expanding its life. Legal experts presented case studies and helped the audience understand the issues revolving around branding/IP/ arbitration and legal formalities.
5. All Things I'd Do
Marketing and branding are the fore-ground, where any business wants to play. Speakers discussed the challenges and difficulties of marketing and branding and the importance of creating a brand & through a 360 degree strategy for value addition of your brand to clients.
6. Internet Of Events
High reach is the goal of every event start-up. The speakers helped attendees explore new boundaries and widen the scope of their business by explaining them about online community creation catering to a variety of allied interests.