The Last & The Most Extravagant Roundtable Of EEMAgine 2019

02-Aug-2019

The session was an extravaganza of different departments of event business in the industry. Great personalities like Sapna Poti, Jay Shah, Sourish Bhattacharya, Payal Chawla, Vandana Verma, Shivjeet Khullar.

The speakers expressed thoughts on different event elements such as technology, brand values, gourmet, legalities, offline and online marketing. Read on for a detailed glimpse of the meetings.

1. Blade Runner: Making Technology Experiential                                                                                                 

Usage of new event technology enhances the experience of the event. In this talk, speakers shared their word on state of the art of digital mapping and also talked about the scope, impact and utility of AR and VR and their different experiential processes giving different examples and approaches.

Speakers:

• Sapna Poti (IIT Madras based in Delhi as Vice President)
• Gautam Seth (Founder and Director at Webcontxt India)
• Nitin Sharma(Chief Ideator, Strategic Engagement and Event Solutions (SEES))
• Himanshu Sabbarhwal (CEO Tricolour India Schauspiel Pvt Ltd.)

2. The Winner Takes It All

There is a need to amplify brand values through expertial events and marketing in a world dominated with noise where media is fragmented and digital amplification has the downside of becoming false news. Events and experiential marketing is a way for brands to promote or propagate their key values. This was a gist of what the speakers had to share.

Speakers:

• Jay Shah(Vice-President, Head – Cultural Outreach at the Mahindra Group)
• Sameer Tobaccowala (CEO of Shobiz Experiential)
• Debabrata Mukherjee (Chief Marketing officer for UB Group)
• Chanchal Sanyal (Founder and MD QED Communications)

3. Great Fat Indian Wedding: Food Maketh The Experience

Food & hospitality is the key to every experience. Industry experts share their vision on the future potential and standing of the event industry, and they also talk about the different innovations to come into the market.

Speakers:

• Sourish Bhattacharyya (Freelance Blogger and Co-Founder, Tasting India Symposium)
• Manjit Singh Gill(Corporate Chef, President Indian Federation of Culinary Association)
• Sanjay Khullar(Founder - Season's Catering)
• Arjun Nijhawan(Founder - Nijhawan Group)
• Rahul Gomes Pereira(Executive Chef Pass Code Hospitality Pvt. Ltd.)

4. Court Martial: Legally Binding

Legalising your business is like expanding its life. Legal experts presented case studies and helped the audience understand the issues revolving around branding/IP/ arbitration and legal formalities.

Speakers:

• Payal Chawla (Founder of JusContractus, Delhi)
• Safir Anand (Senior Partner and Head of Trademarks, Contractual and Commercial IP at Anand and Anand)
• Rahul Gomes (MD Oak's Management Consultancy Pvt Ltd (OMCPL)

5. All Things I'd Do

Marketing and branding are the fore-ground, where any business wants to play. Speakers discussed the challenges and difficulties of marketing and branding and the importance of creating a brand & through a 360 degree strategy for value addition of your brand to clients.

Speakers:

• Vandana Verma (COO of Arc Worldwide India)
• Pramod Gaikwad (CEO and Partner at ICE Global )
• Preeta Singh(President Marketing Team Work Arts)

6. Internet Of Events

High reach is the goal of every event start-up. The speakers helped attendees explore new boundaries and widen the scope of their business by explaining them about online community creation catering to a variety of allied interests.

Speakers:

• Shivjeetkhullar (CEO – NFX Digital)
• Anuradha Sehgal (National Head - New Initiatives, Hindustan Times Media Limited)
• Siddharth Kedia(Head - Strategy and Data Sciences, Viacom18 )

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