People living in Mumbai are bound to get some experience of the chaotic traffic jams across the city. There is not one single issue huge enough to produce these hour-long traffic jams. It's rather a result of many small issues that just add up and have a compounding effect, generating major traffic jams across the city. To utilize the maximum time of commuters while they travel, ZEE5 came up with a solution that is a classic blend of content, technology, and data.
ZEE5 launched an innovative OOH campaign by installing real-time, dynamic billboards across Mumbai's western express highway. These will inform the commuters of the estimated time of arrival to their destination with the recommendation of zee 5 shows such as Kaafir, Rangbaaz and more, to watch while traveling. This is more relevant given the traffic miseries faced by commuters on account of monsoon delays. These suggestions of episodes and series will be dynamic and will change in real-time along with the destinations en route. The campaign was conceptualized by the zee5 internal brand team and executed by the outdoor agency, LAQSHYA.
Manish Aggarwal, Business Head, ZEE5 India said, “ZEE5 has always been a platform built for the masses and OOH is an important medium for us to reach out to our target audience. We have been innovating in the outdoor space and it’s our constant endeavor to use data and technology as we are a da data technology-led company, to reach out to our consumers in a targeted manner. With 100,000+ hours of content in 12 languages, we want to provide our consumers with an enriching personal viewing experience and democratize content by making it available anytime-anywhere”
With this activity, ZEE5 intends to target consumers in real-time and make the OTT platform as the go-to entertainment destination anytime – anywhere.