One of India’s largest digital marketing agencies, Kinnect, after a multi-agency pitch, won the digital marketing duties of Asian Paints. The mandate includes strategy, influencer outreach and the overall social media requirements of the brand.
Earlier known as 'Social Kinnect', the company recently evolved its brand identity to Kinnect. This year the company has bagged the social media mandate for 'Radio Mirchi', the digital mandate for 'Catch Salt & Spice', social media mandate for 'Hotstar Subscription Business', the digital mandate for 'Raymond Custom Tailoring and Raymond Rewards'. The company won Gold for their entry 500 Festive Stories in the 'Best Use of Influencer Marketing' category at the Foxglove Awards 2019.
O P Khanduja, business head, Catch Salt & Spices, said, “In the F&B space the digital-first audience has been growing rapidly and we must engage with them. With Social Kinnect we look at mapping digital opportunities that will lead to a long-lasting relationship with our consumers. We would be launching exclusive digital content to connect and communicate with our customers. ”
Rohan Mehta, the CEO, Social Kinnect, said, "Catch Salt & Spices is an exciting brand, and we certainly look forward to delivering innovative ideas with progressive communication. DS Group is a digitally evolved company, and hence their understanding of digital media aligns with that of ours. Whilst we endeavor to bring in continuous value in terms of experience and expertise, the account win marks yet another breakthrough keeping in mind our expansion plans in the Delhi-NCR market."