Vijay Kumar Dev, Chief Secretary of Delhi, said, “We need the events industry more than they need us.” One of the sessions in the recent EEMAGINE 2019 event was how to effectively collaborate with Govt. to excel events industry in all its strength. It seems their efforts are paying off with the recent announcement by Delhi Govt officials. Tapping the industry growth of 17 per cent, the government will soon be tying up with local players and monetise the city’s resources and heritage sites to develop Delhi as a wedding destination.
According to Dev, the event management industry has potential both in terms of employment creation (3 million people are related to the industry) and cultural branding. Sanjoy Roy, President of Event and Entertainment Management Association (EEMA), said, “We, as part of the industry, have to rebuild brand Delhi that has been ruined by several factors. We need to travel that extra mile to make our city truly an international destination.”
The move by the Delhi government to collaborate with the events industry will not only organize the extremely unorganised sector, but also foster enhancement in the economy as well as bring great business for the city. The idea behind the collaboration has dual objectives, one is to revive the old heritage sites of the city and second is to provide more options for wedding venues that eventually boost the event industry.