Concept Public Relations India Limited, which is one of the largest independent PR agencies in India, bagged two gold and one bronze at America's PR World Awards. Concept PR is the only Indian agency to figure in the 9th Annual PR World Awards list.
The agency won 2 gold for its campaign #BoomCityDoomCity in the 'Achievement of the Year category' and 'Milestone of the Year' category. The social communication campaign #BoomCityDoomCity which was launched on the eve of Earth Day intends to create awareness about protecting hills, water, and land from reckless destruction. The agency also won a bronze award in the 'Public Relations Agency of the Year' (11 – 2,499 Employees) category, as it succeeded in making authorities act to save the environment.
The award winners will be honored in San Francisco during the SVUS Awards Red Carpet Ceremony and dinner on October 29, 2019. The winning companies CEO and executives will also walk the red carpet. At the ceremony, gold winners will receive trophy while silver and bronze winners will receive silver and bronze medals.
Commenting on the awards, Ashish Jalan, Director, and CEO of Concept PR said: “It is a great honor for our team and it inspires us to scale many more peaks. Our emphasis on building a proficient team and focusing on making Concept a happy place to work at is the sole reason for these laudable accomplishments. We thank the SVUS PR World and their jury for recognizing our work. We also thank PRCI for their continued confidence in Concept PR.”
Acknowledging the awards, BN Kumar, Executive Director of Concept PR, said: “Global recognitions do not come easy. Our teams have put in a lot of hard work in researching, fact-finding and worked selflessly as we launched the campaign on Earth Day in association with Mumbai Press Club. We must thank NGOs such as Shree Ekvira Aai Pratishtan (SEAP) and Navi Mumbai First for their support in mobilizing awareness. Media too played a big role in spreading the message and scores of environmental lovers for their unstinted support.”
M B Jayaram, Chief Mentor and Chairman Emeritus of PRCI, added, “Team Concept PR has devised innovative ways to deliver hard-hitting messages stating that the Boom City of Mumbai will be doomed if environmental care is neglected. Our only interest is to make the people and the authorities shed their apathy.”