Tata Group's Infinity Retail-owned Croma, Indian chain for consumer electronics and durables, has awarded its digital media duties to WATConsult. WATConsult’s Mumbai office will be managing the brand's digital presence across verticals.
WATConsult is a digital and social media agency from the house of Dentsu Aegis Network ,that helps brands connect, converse, collaborate and co-create with its target customers. Recently the firm joined hands with Bajaj Allianz General Insurance under its new brand identity, ‘Caringly Yours’ and WATConsult, to launch a campaign video, showcasing the inclusion of the LGBTQAI+ community titled ‘Pyaar Ki Azaadi.’ Earlier this year the agency has won the digital duties of Italian bakery brand Bauli. It also created Bauli’s ICC World Cup’19 campaign. On the eve of Mother's day, the agency launched its new initiative ‘#FlauntTheGap’. The agency is the only Indian digital agency ranked among the top10 Globally MMA Global Smarties Business Impact Index 2018.
Rajiv Dingra, Founder and CEO, WATConsult, says, “We are very excited to have Croma, one of the leading retail chains in India, in our client roster. Interestingly, the brand has been extremely active on digital media and has registered a huge following across India. With their emphasis on strengthening their advertising and marketing strategies, it is a great opportunity for us to help them carve their digital journey in a much more innovative and integrated way.”
On appointing WATConsult for the social mandate, Ritesh Ghosal, CMO, Croma says, “Croma is in a phase of increasing its footprints to newer geographies across India. We were looking for a partner who will share the core values of the brand Croma while delivering digital engagements in the existing as well as newer markets. With the digital-first approach, the brand promise will be delivered keeping every digital touchpoint in mind. We are banking upon the agile and innovative approach that WATConsult brings onto the table & looking forward to working with the energetic team.”