Guinness world record is a reference book published annually, noting world records and national records, both human accomplishments and the extremes of the natural world. Setting a world record takes skill and effort. And that’s what Likee and more than 1 lakh Indian did this Independence Day. Likee has set a Guinness World Record for creating the ‘largest online video album of people waving a flag in India’; during its ‘No matter where I am, #IAMINDIAN’ campaign.
Likee, a popular global original video creation, and sharing platform along with the Indian express started the #IAMINDIAN campaign, that required Indians to shoot a video on like app waiving the Indian flag for more than 5 seconds while lip-syncing the dialogue and posting the video using the hashtag #IAMINDIAN. The campaign that was initiated to set a new Guinness world was started on 12th August, witnessing 268,430 participants creating more than 2.5 lakh videos which garnered 225,300,000 views. The Indian sprint runner from the state of Assam, Hima das was the first to respond. Various sports stars along with people from all over the country joined the campaign, making it a success.
Interestingly, the campaign was not only confined to Likee platform but the users had also taken it to other social platforms. #IAMINDIAN became one of the most trending hashtags across other social media platforms.
Aaron Wei, Vice President, BIGO Technology, says, “We are excited having created the Guinness World Record, and delighted to receive such an enthusiastic response from Indian users for our #IAMINDIAN campaign. This recognition confirms that Likee became the short-video platform of choice for Indians to express their patriotic enthusiasm.” He further added that “During the two years journey, Likee has grown rapidly as one of the most popular apps for young people in India, and this encourages us to create more socially responsible initiatives. #IAMINDIAN is just one of the great and meaningful achievements and there will be more to celebrate in the future. We aim to unite more local brands, charities, and media to deliver meaningful content to the Indian market.”