HDFC Bank, after a multi-agency pitch, has awarded its social media marketing duties to Kinnect. The agency will handle the creation and execution of the bank's digital creative strategy and social media campaigns.
Social Kinnect, India’s foremost independent digital marketing agency has recently evolved its brand identity to Kinnect. This year the agency has bagged the digital mandate for 'Asian Paints', social media mandate for 'Hotstar Subscriptions business', the digital mandate for 'Raymond Custom Tailoring and Raymond Rewards', social media mandate for 'Radio Mirchi'.
Earlier this year, the agency has conceptualized and designed an interactive campaign called #AWonderfulWorld for real estate company- Lodha Group to help the latter in creating a connection with its customers. The agency also created and executed an original rap video for FBB called 'India ka Style' rapped by Naezy. The agency was also behind the designing and conceptualization of GOT season 8 unique campaign
Ravi Santhanam, CMO, HDFC Bank, said, "HDFC Bank understands that its customers are moving to the digital world and seek to engage with their bank as well as manage their banking needs through digital channels. We have been at the forefront of leveraging digital technology in providing banking solutions through digital channels in a frictionless manner. Through this strategic partnership, we aim to enhance our engagement with customers on social media platforms in a big way and make it a key approach to reach out to our younger, millennial audience."
Rohan Mehta, the CEO, Kinnect, said, “HDFC Bank is a forerunner of the Indian market, and has always followed international standards. Digital has been an important platform for them, from a marketing as well as customer relationship standpoint. It remains the key medium to reach new customers who are early in the bank adoption process. With HDFC Bank launching new products targeted to millennials, this is the perfect time to help the brand launch digitally-forward campaigns that resonate perfectly with this audience”.