Nine Triangles have been awarded an end-to-end marketing strategy mandate for Tree House Hotels. As a part of the mandate, Nine Triangles will focus on building and implementing a holistic marketing strategy for Tree House Hotels, helping the brand augment its discovery, build affinity and increase its share of direct booking by working at the intersection of Data, Technology & Communication. The agency will also undertake strategy execution involving – the creation of content, building touch-points and propagating them through organic and paid mediums. Nine Triangles is a boutique Digital Strategy Consulting & Marketing Company launched by industry veteran Krishna Mohan Jha.
Tree House Hotels are a renowned name and the agency is currently managing more than 600 keys in 19 hotels across India. It has 3 brands under its name- Tree House Hotels and Resorts- Mid-segment hotels and Resorts, Tree House Palace Hotels – Located mostly in Rajasthan, comes replete with either Heritage certification or are done in the Palace style. These hotels fall typically under the Charming or Boutique Hotel category and Serviced Apartments- Large and spacious apartments with a full kitchenette in locations with the availability of entertainment and restaurant.
Commenting on the association, Jayant Singh - Managing Partner of Tree House Hotels, said, “After an exhaustive search to find the right partner who could match and amplify the marketing beliefs of Tree House Hotels, we are delighted to initiate our association with Nine Triangles, as they complement our vision to leverage Technology and Communication for an effective outreach to our target audience.”
Speaking about the win, Krishna Mohan, Founder & Director, Nine Triangles, said, “In Tree House Hotels we have a client that values our expertise in transcending traditional boundaries to reach consumers in a digital-first ecosystem. We look forward to working closely with the Tree House Hotel’s team on this exciting journey aimed to create value for the brand both in perceived and quantifiable terms.”