Quite a few jaws dropped, as the news of Ariana Grande filing a lawsuit against Forever 21 surfaced on the internet. Ariana Grande sued Forever 21, accusing the fashion brand of using a look-alike model and lyrics from her music albums without her permission in their promotional campaign
According to sources, The fashion brand approached the pop singer about a potential endorsement opportunity for social media marketing in December 2018. But Negotiations between Grande's team and the retailer "never came to fruition because the amounts that Forever 21 offered to pay for the right to use Ms. Grande’s name and likeness were insufficient for an artist of her stature."
The lawsuit alleges that when negotiations fell through, Forever 21 hired a look-alike model for the social media campaign and dressed her in clothing/hairstyles that resemble Grande.
The model also allegedly struck a signature Grande pose in the campaign.
The resemblance is uncanny and Forever 21's intent was clear: to suggest to the viewing public that Ms. Grande endorsed Forever 21, its products, and was affiliated with Forever 21," the document reads.
Also, Grande claims Forever 21 played her song "7 Rings" in the background of the post
"Rather than pay for that right as the law requires, Defendants simply stole it by launching a misleading campaign across its website and social media platforms primarily in January and February 2019," the complaint reads. "The campaign capitalized on the concurrent success of Ms. Grande’s album Thank U, Next by publishing at least 30 unauthorized images and videos misappropriating Ms. Grande’s name, image, likeness, and music to create the false perception of her endorsement."
When Grande came across the campaign, her team promptly asked Forever 21 to remove it. The lawsuit alleges Forever 21 "misappropriated and profited from Ms. Grande's influence and star-power for approximately 14 weeks."
Let us wait and watch how the story unfolds.