Unboxing videos are a big thing on social sites and these videos are already so widespread that a person could advertise for free and still get revenue on the videos. Keeping pace with this, the Leading influencer marketing company in India, Chtrbox has announced the launch of Funbox.
Funbox is a creative and scalable influencer gifting solution that offers brands a smart solution to get their products in front of relevant influencers, build & strengthen meaningful relations, and most importantly get authentic reviews and earned media. It covers strategy, data-driven influencer selection by Chtrbox’s proprietary influencer discovery platform, engaging content creation, and performance reporting. It is also available for digital products who may not have considered unboxing before, with creative strategies on how to best showcase the brand and product.
Commenting on the launch, Pranay Swarup, CoFounder & CEO, Chtrbox said, “Sharing of new products & personalized experiences with influencers is one of the most authentic and cost-effective ways to let your influencers know what’s awesome about your brand and product. Unboxings with influencers are often a missed opportunity, and we want to make it fun and easy for brand and influencers with Funbox.”
Kajal Mehta, Head of Brand Partnerships at Chtrbox, said “Our advantage at Chtrbox is that we’re able to analyze the past unboxing performance of influencers to determine with whom and how a brand is most likely to see success. With the launch of our influencer gifting service Funbox, we aim to make marketers’ lives easier by getting the right product into the right influencer’s hands, at scale.
With the festive season around the corner, it's the accurate time of the year for brands to consider gifting & developing meaningful relations with the right influencers.