Dentsu India has acquired the marketing communications mandate for the stationery brand - Kokuyo Camlin, formerly known as Camlin Ltd. The account will be serviced from the agency's Mumbai office and will handle creative and brand strategy for Kokuyo Camlin.
Simi Sabhaney, the CEO of Dentsu India said “There’s nothing more special than to work on a brand that’s been an intrinsic part of one’s growing up years. We are delighted with this win and look forward to creating some memorable work on Kokuyo Camlin."
Gaku Shinoda, COO of Dentsu India said “Kokuyo in Japan and Camlin in India are iconic brands and have played a huge role in setting benchmarks in the stationery category. Winning the mandate for such a notable brand is an endorsement of Dentsu India’s ability and we will do our best to further the legacy."
Saumitra Prasad, CMO, Kokuyo Camlin, said: “The brand will look to accelerate its growth story in the evolving stationery market in India by rejuvenating our iconic brand and strengthening the bond with consumers."
Dentsu India is the brand solutions agency from the house of the Dentsu Aegis Network. This year Facebook Named it as its First Marketing Partner. The agency also created Bumblebee inspired scooter TVS Ntorq 125 in collaboration with TVS Motor Company It also collaborated with Toyota Kirloskar Motor to launch Toyota Glanza with the new Go Hatchin’ campaign. The agency has four offices in Bangalore, Chennai, Mumbai, and Kochi.