Carat has won the pitch for Vodafone’s global media account which is estimated to be worth £400mn. WPP's Wavemaker that had won the brief five years ago as MEC, before its merger with Maxus is the incumbent agency for the account. Carat will now take the lead of the British telecom giant’s business in key markets like the UK, Italy, and Germany. The scope includes media buying across multiple international markets, partnered with Vodafone’s in-house biddable media team.
Will Swayne, Chief Client Officer, Media & Performance, Dentsu Aegis Network, said on Carat's official website, “Vodafone is a future-focused organization, challenging old ways of doing things while pioneering the new and maximizing the opportunities of the digital economy. We are delighted to be partnering with them, integrating the best of our agency capabilities to accelerate Vodafone’s evolution to become market-leading in digital marketing and in-house media buying."
According to media reports, Vodafone will still have a close relationship with WPP, since the holding group manages marketing services, including creative and PR.
Carat, the world's first media agency and the largest media agency network in Dentsu Aegis Network, recently collaborated with Philips Avent to pay tribute to motherhood with a heartwarming campaign. The agency also retained $50m Medibank and AHM accounts this year. It also bagged the media duties of the Association of Chartered Certified Accountants.
Vodafone Idea Limited, an Aditya Birla Group and Vodafone Group partnership firm, recently supported the Mumbai Police to enable drone surveillance at crucial Ganesh visarjan (immersion) locations across the city on September 6-7 and September 12-13. this year, It also launched Vodafone Play mobile website which Offers Live TV and Video on Demand.