India’s foremost media agency, Madison Media has been appointed as the Agency-On-Record for Campus shoes, after an exclusive multi-agency pitch. the account will be handled by the agency’s Delhi office, Madison Media Plus.
Nikhil Aggarwal, CEO, Campus Shoes Activewear says: “Campus Shoes has embarked on a journey that puts the impetus on bringing technology-driven premium shoes for Indian Market. We are delighted to partner with Madison Media to fulfill this commitment and establish technology as the key differentiator. We are looking forward to accelerating our footprint as a preferred choice across the Indian market.”
Vikram Sakhuja, partner & group CEO, Madison Media & OOH says, “The Campus range and quality of footwear are world-class and stunning. It will be truly exciting to help make Campus a household name in India”.
The agency has been consistently ranked as the 2nd largest media buying agency over the last 6 years. It has worked with prestigious blue-chip clients like Godrej, Titan, TVS, UBER, McDonald’s, Raymond, Viacom and Blue Star amongst many others. This year Madison Media has won back the media duties for Marico, the digital media mandate for Domino's, Media AOR for Racetrack. The agency was also appointed to handle BJP's media buying duties for 2019 general elections. Madison Media launched a platform to help brands understand information about customer demographics and psychographics, Datask.