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Dentsu India Launches Its New Venture; Slingshot


Dentsu India, from the house of Dentsu Aegis Network, has announced the launch of a new venture- Dentsu India Slingshot. This latest outfit from Dentsu India will provide specialized marketing and digital solutions in the areas of digital strategy, brand playbook, and media playbook. It will also design and develop communications roadmap and advertising campaigns for clients across platforms. This will be led by Kunal Dubey and Lucky Saini as Country Heads in Bengaluru and will report to Dentsu India CEO, Simi Sabhaney.

In a career spanning over a decade each, Dubey and Saini bring extensive experience in brand strategy, media planning, digital media, and marketing. Before launching Dentsu India Slingshot, both Kunal and Lucky were with Flipkart for over four years.

Simi Sabahaney, CEO, Dentsu India said, “Yes, it was apparent that we at Dentsu India needed to go beyond our current expertise. We needed to enhance our offering to our clients by providing them with solutions that were geared for new-age platforms. When I met Lucky and Kunal, I could sniff their ambition, hunger, passion, knowledge and above all the two different skill sets they could bring to the table. The duo was too potent to be ignored! And thus, began the journey of Dentsu India Slingshot.”

Lucky Saini, VP Digital & Marketing Solutions, Dentsu India Slingshot said, “This new venture represents the changing face of agency model in India. Brand building in today’s era needs a ‘solutions’ mindset. The need of the hour is to provide holistic thinking and capabilities across media, research, technology, and advertising. I am very excited to play a role in shaping the future of the advertising industry in India.”

Kunal Dubey, VP, and Head of Business, Dentsu India Slingshot said, “We aim to be a specialist that identifies opportunities that fundamentally change the way consumers interact with brands and feel about them; and in the process, lead to higher efficiency and impact in brand building efforts and spends. Our team will comprise experts from various disciplines like design, creative storytelling, media planning, digital marketing, Martech and brand management.”

This year, the agency has been recognized in the Top 100 Fastest Growing Agencies’ global rankings by the international advertising publication, Adweek. Apart from that, Ogilvy had dragged the agency's client Vivo to court earlier this month. The agency also bagged the digital mandate for all three radio businesses of the HT Media Group. The agency also collaborated Flying Machine & Dentsu India launch a new campaign for F-LITE denim


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