m/SIX, a full-service media agency backed by GroupM, has bagged the AoR media mandate of key Emami Group businesses. The account that will be handled by the agency’s Mumbai & Kolkata offices will look over businesses such as Emami Ltd., one of the leading & fastest growing personal care and healthcare companies in India, Emami Agrotech Ltd., the edible oil & bio-diesel manufacturing company and Emami Cement Ltd., the cement arm of the Group. the scope also entails the television buying and implementation responsibilities.
Commenting on the association, Harsh Agarwal, Director - Emami Limited stated, “We are happy to have m/SIX on board and look forward to the value-add they promise to bring to servicing of the mandate. We are confident that with the very dynamic and fast-changing media scenario, m/SIX with their global presence and wide experience & expertise will be able to develop a robust strategy for our media buying to add impetus to all our marketing initiatives.”
Speaking on the development, Prasanth Kumar, CEO GroupM South Asia said, “It’s a great win for m/SIX and we are excited and delighted to partner with Emami. Emami Limited, Emami Agrotech and Emami Cement are great brands and these wins are the testament of great efforts and solutions that the team brings on to the table for our clients.” He added, “These wins motivate us and we will continue to work with our partners to deliver the best.”
Saket Sinha, Sr. VP, and Head of m/SIX India said “It’s a proud moment for m/SIX to receive the mandate for the Emami business. m/SIX has always stood for Media embedded in Strategy, Incubating partners for Xcceleration of Clients business and what makes us happy is that Emami was able to see the value we bring to accelerate their business. Emami is our biggest client and we will do everything to ensure the success of this prestigious mandate.”
This year the agency has been announced as the media agency-of-record for Regions Bank, launched its APAC hub in Sydney, promoted Alan Trinkle from chief client officer to U.S. president, and the media agency of record for Electronic Arts (EA).