ZEE5, the multilingual OTT platform run by Essel Group via its subsidiary Zee Entertainment Enterprises Limited has announced the launch of Play5. Fourth in line offering from the Zee5 India’s industry-defining ad-suite, Play5 is a unique tool that lets brands engage with their consumers through innovative and interactive experiences.
The key strategy includes customised gamification for the brands, branded polls, quizzes and tailored segments within ongoing reality show gamification. This will increase customer engagement and improve the consumer experience, seamless brand integration, and visibility, segmentation capabilities to drive further engagement, leveraging brand legacy and advanced user profiling with insightful reports.
Taranjeet Singh, Chief Revenue Officer, and Business Head, Zee5 India, said, “The viewer today is spoilt for choice and we are competing with media formats across the spectrum for their attention. With Play5, we endeavor to engage with the audience through hyper-personalized and interactive formats. We are confident that through this offering, brands will be able to bring alive their offering before the audience rather than just target them. Our other offerings from ad-suite have been extremely well-received by our brand partners and we are confident that PLAY5 will be no different."
Some of the brands/shows who have successfully used Play5 are Colgate, Asian Paints, CEAT, Fortune Premium Kacchi Ghani Pure Mustard Oil for Dadagiri Season 8; Birla White Wallcare Putty, Goodknight, Kinderjoy, Bournvita for Dance India Dance - Battle of Champions to name a few.
Along with this announcement, zee5 has also launched its next Tamil Original, a procedural format crime thriller, Police Diary 2. This year ZEE5 has partnered with Panasonic India, Smart TV maker Sony, Israeli cloud platform Applicaster, Apigate, Vodafone Idea Ltd (VIL), video technology provider Kaltura for the deployment of the Kaltura TV Platform, Gaana, and with the multi-country, integrated social media, and marketing agency, DViO