India’s leading beverage company, Parle Agro, has awarded its media mandate for the Indian sub-continent to MediaCom India. The account that has a total media value of Rs 200 Crores was won after an exclusive multi-agency pitch that lasted for over three months. MediaCom will begin working on the account from December 2019 from its Mumbai Office MediaCom will be responsible for the media strategy, planning, buying and implementation for all media including Parle Agro's iconic brands in India – Frooti, Appy and Appy Fizz in India.
Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, said, “We are happy to have MediaCom on board. As Parle Agro gears up for the next level of growth, our strategic partnership with MediaCom will help drive our aggressive targets through innovative and disruptive media strategies.“
Commenting on the win, Prasanth Kumar, CEO, Group M South Asia, said "First, massive congratulations to Mediacom on the Parle Agro business win. It’s a very special moment for us. It is a fantastic opportunity to work on the portfolio of iconic brands across the Parle Agro group. And am confident Navin and his team will continue to bring in their collective experience and leverage our network’s strengths to deliver the best for Parle Agro’s portfolio of brands."
Navin Khemka, CEO, MediaCom South Asia, added, "Parle Agro has a long and illustrious history – it has established leading household beverage brands by creating innovative and iconic products for over 34 years. We are completely in sync with their philosophy – and what makes this partnership even more exciting is that pursuing growth is our primary target, which calls for an extremely dynamic association. We are looking forward to creating an unmatched brand experience for our consumers. "
GroupM's MediaCom is one of India's leading media agencies. MediaCom India's client roster includes P&G- Gillette, Whisper, Ariel Mattic, Mars- snickers, VWG-Audi and many more. This year the agency has been ranked 23rd in the world’s most awarded agency list of Warc Media 100. The agency also launched its flagship thought leadership & innovation lab in India. Earlier this year the agency has been awarded the Digital media mandate for GOQii's India Health Quiz, the media mandate for the Mobile Premier League, the global media agency of record of eBay, to name a few.