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Open For Business: LinkedIn Rolls Out New Feature For SMEs And Freelancers


LinkedIn, Microsoft-owned professional networking platform rolled out a new feature. The feature called 'Open For Business' aims at providing help to freelancers and small businesses to reach out globally. Following an initial roll-out in the US in July 2019, the feature is now live in India and the rest of the world and should be used to take better advantage of the LinkedIn network. 

This new feature allows small business owners and professionals to network and connect with members looking for the services they offer, and it enables service providers to reach potential clients. One can also use the feature to ask for a recommendation for a career coach, or request tax help from an accountant, etc. Connections are the best way to find trusted referrals and potential clients.

As a member or service provider who is using the Open for Business feature, one can:

Use the search feature to filter for service providers in a specific industry.

Inquire about services and message each other for free by enabling the Open Profile feature, if you’re already Premium subscriber.

Only list one service to provide to other members. 

Commenting on the global launch, Allen Blue, LinkedIn’s Co-founder and VP of Product Management said, “With 660 million members and 30 million companies on the platform across the world, LinkedIn is uniquely positioned to help freelancers and small businesses be more productive and successful, whether they are based in Dubai or Dundee.”

This year, LinkedIn has put lots of effort to provide its users with better tools. It debuted LinkedIn Live, which is a live video broadcast service, a new event feature to foster offline community building, skills assessments that include tests that users can take to test their knowledge in various areas and other work-related skills. The platform also collaborated with Adobe to improve it's as targeting. Recently, the court rejected LinkedIn's federal appeal to stop a San Francisco company from using information that users of the professional networking website have considered




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