The premium advertising and innovations agency, The Womb has been awarded the creative duties for the relaunch of Mahindra Thar 2020. Automobile maker Mahindra & Mahindra will be spending Rs 50 crores in advertising for the relaunch. The Womb will partner the brand through the highly anticipated launch of Mahindra Thar 2020 and will be handling the overall creative mandate and strategy.
The next-gen Mahindra Thar has grown up in size and has bigger wheels and wheel arches to complement its size. Although it features a new all-black dashboard and a new instrument console, the basic layout looks similar to that of the current Thar. The central console features a spot at the top for installing a music system and a set of circular AC vents as well as controls below them. Mahindra could offer a 7-inch touchscreen with Android Auto and Apple Car Play on higher models of the Thar this time around. The Thar will now get an all-black cabin instead of the dual-tone black-beige interior in the outgoing model. The 2020 Thar is expected to debut at the 2020 Auto Expo and is likely to be priced above the current-gen Thar, which retails at Rs 9.49 lakh
The premium advertising and innovations agency, The Womb started by (ex-Ogilvy &Mather) Navin Talreja and Kawal Shoor is not your mainstream creative agency. This year, the agency was ranked as the 4th most effective agency in the world. Earlier this year, The agency's highly-lauded Carvaan music player campaign for India’s Saregama music company won multiple awards in India, four golds, two silvers, and a bronze regionally at the Effies and Tangrams and in March was named as the world’s most-effective campaign, ranking number one in the WARC Effective 100. The agency also worked with the Carvaan-#KyaHaiIsme campaign, sunny cooking oil India-#LifeAapkiRecipeAapki, IGP.com, Ottomate ASUS4, axis mutual fund and many more.