The Noida-based marketing solutions company, YellowBulbs has bagged the digital mandate for the preferred supplier of steel wires Tata Wiron. The agency will be responsible for the strategic and creative execution of organic and paid digital communication for Tata Wiron.
Vivek Modi, CEO, and Co-founder, YellowBulbs, is stoked to have Tata Wiron on board. “We are living with Digital India as a reality. The average person on the internet doesn’t look and sound like they used to a couple of years back. As a digital agency, we always look forward to brands that help enhance our understanding of diverse digital behavior. I am confident that we can help Wiron leverage relevant platforms & conversations and reach the last mile consumer in better & more cost-effective ways.”
Varun Agarwal, Head Marketing - Retail, Global Wires India, says: "We are the leaders in the steel wires industry and have thrived on trust. Aligning ourselves to the preferences of our customers, we now look forward to building a consistent engagement online. Happy to partner with YellowBulbs, they come with lots of ideas and energy, and we hope to harness it well to build social engagement and lead generation.”
YellowBulbs is a marketing marketplace that connects brands & agencies with boutique, marketing experts & award-winning content creators. This year, the agency invested in the new-age hybrid studio, Fickle Formula. The agency also bagged multi-agency digital pitch for 10 Holiday Inn Express portfolios, Creative and brand solutions duties of Orient Bell Ltd.; Digital duties of PACE IIT and Medical Kolkata, ABP Infocom, Rishita developers and many more. Apart from this, the agency's clientele includes names like India Group, Dominos, Infocom, Shiksha and more. The agency has also forayed into original digital content, with ‘Kahanibaaz’, a short film they produced for Royal Stag Large Short Films, which has over 2 million organic views just on YouTube and has been shortlisted in various film festivals around the world.