India’s largest healthcare-focused Digital OOH Company, CreativeSprout's Assimilate is organizing the first-of-its-kind national-level Health Marketing Summit. The summit is organized in collaboration with India's largest online medical certification and training company, Medvarsity. The summit that is scheduled to take place on Nov. 22, 2019, will be conducted at Taurus Sarovar Portico Hotel near IGI Airport in New Delhi.
The Summit will witness experts from healthcare, marketing, and communication sectors sharing insight on evolving marketing challenges of the healthcare industry and how they could be tackled effectively. Leaders from industry giants like Apollo Group, Ogilvy Healthcare & PR, 1mg, Medanta Heart City, Adfactors, Medulla Communications; as well as founders of some of the most innovative healthcare platforms like Plexus MD, Weljii, Avanzar Health will share their unique insights and learning at HealthMS.
Marketing has evolved and has become the most important function with a vital role in every sector. When it comes to healthcare organizations, patient-centricity has become the key focus to its offerings and solutions. It is crucial to building patient engagement which goes beyond physical solutions and well-being, and also focuses on the emotional aspect of it. In this digital world, search engines are quickly becoming 'first opinion' sources and are enabling primary research when it comes to checking performance or seeking reviews of healthcare organizations, hospitals, clinics or small nursing homes; or even an individual. This carefully curated marketing summit will help small, medium, and large healthcare organizations to chart the future course of action when it comes to strengthening their presence and brand.
The Health Marketing Summit is a conference designed to address each of the aspects of building a strong brand when it comes to all types of healthcare enterprises. Participants will learn about the most advanced tools and tricks of marketing, such as social media marketing, search engine optimization, geofencing, reputation management, etc. Challenges like patient acquisition, how to develop communication keeping in mind regulatory compliances, patient engagement beyond prescription will be discussed at this event. The conference will also be beneficial for senior doctors who'd like to strengthen their services and individuals looking to build a startup in the healthcare industry.
Gerald Jaideep, Founder of CreativeSprout Media Pvt. Ltd. & CEO Medvarsity Online Ltd. expresses his views by saying, "Context matters when it comes to effective communication. The healthcare industry needs to be in sync with the fast-evolving digital tech space and be agile in communicating effectively with its customers. The right message at the right time and place is key to driving effective engagement. At HealthMS, we will explore all these aspects with industry experts."