Home News & Update English Indian IT Giant Tech Mahindra acquires digital agency BORN Group

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Indian IT Giant Tech Mahindra acquires digital agency BORN Group


The IT Giant, Tech Mahindra has acquired the award-winning global digital agency, BORN Group. The acquisition was valued at $95 million and added approximately $50 million in revenues to Tech Mahindra's financials will buy BORN’s India unit, while Tech Mahindra Pte, the IT firm’s Singapore arm, will take over other entities.

Vivek Agarwal, global head for enterprise verticals solution and portfolio companies, Tech Mahindra, said, “The group has strong expertise in e-commerce, creative and content, which is a high growth segment. It helps both B2C (business-to-consumer) and B2B (business-to-business) businesses operate in the digital world. So, they undertake technology implementation and integrated UX design and design of customer journeys, personas, user personas, etc. Another thing that we are enthused about is the fact that the BORN Group has been going at both B2C and B2B businesses that are looking to pivot to a direct-to-consumer model.”

He further elaborates, “This acquisition enables us to expand our client base and address a much bigger market. We expect to see synergies of taking BORN Group’s capability to our client base across industry segments, as well as the ability to sell into BORN’s existing client base, the conventional Tech Mahindra capabilities.”

The New York-based digital transformation and branding consultancy — BORN Group expertise in Experience Management and Enterprise Commerce. This year it took home 5 wins at the #Digies2019 for #Tetley, #Digi, #Fastrack, #Titan, and #LoveBonito! It also launched a new website for UK based specialty chemicals company, Elementis. Apart from this, it added a new member to their suite of accelerator offerings, Bison/EP.

 This year turned out to be a major success for Tech Mahindra. It bagged its biggest defense order worth over Rs 300 crore with the Indian Navy. It collaborated Samsung SDS to offer Samsung SDS's blockchain platform, Nexledger. The company also signed a Memorandum of Understanding (MoU) with the College of Engineering and Technology (CET) to set up a Center of Excellence (CoE) for Artificial Intelligence (AI) at Bhubaneswar. It also partnered with InsurTech firm to offer AI solution for life insurance companies.


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