India’s largest multi-brand loyalty program, PAYBACK India, has collaborated with Cleartrip, to enhance its ecosystem in the travel industry. The company has been focusing on the travel and tourism sector for some time now and has been looking for key partners to build an entire ecosystem.
The global online travel company, Cleartrip has introduced new rewards offerings to empower their customers with extra choices and benefits via PAYBACK. The partnership will give the company access to PAYBACK’s 100 million+ member base for flight bookings and PAYBACK members, Cleartrip will be a new major partner to earn & redeem points. Customers can expect this to be a fruitful collaboration as Both companies have a customer-first approach.
Rijish Raghavan, chief operating officer, PAYBACK India, said, “With Cleartrip, a leading online travel player on board, PAYBACK has deepened its footprint in the travel industry. Travel has been an important category for PAYBACK members and a focused business vertical for us. This partnership will help further our objective of providing members another major avenue to accelerate the accumulation of PAYBACK Points and give a seamless rewarding travel experience.”
Cleartrip will leverage this partnership to incentivize app users by offering added benefits.
Ashish Dhruva, head of marketing, Cleartrip, said, “We’ve always had a strategic approach to loyalty at Cleartrip. We are delighted to associate with PAYBACK India to enable their members to earn and redeem PAYBACK points seamlessly on our platform. While building this program we will stay true to our core philosophy of simplicity and ensure a frictionless experience for PAYBACK members.”
Cleartrip will also leverage customer insights collated by PAYBACK to facilitate upselling, cross-selling, new customer acquisition and retention. In phase two - the earn and redeem program of PAYBACK will also open for the Hotels Booking category in December this year.
PAYBACK India, that started operations in 2010 has more than 100 online as well as offline partners. To name a few, ICICI Bank, Book my show, Trip Advisor, MobiKwik, Naaptol, Big Bazaar, Central, HP.