Brands Join The #DuctTapeBanana Party

12-Dec-2019

Bananas have been stirring the internet for a while now. After Rahul Bose's famous case of ordering two bananas at a five-star hotel charging Rs 442.5 for the fruit. A tapped up banana is doing rounds on the internet.

The taped banana, which was secured to a wall with a single piece of duct tape, began garnering attention after it debuted at Miami art exhibition Art Basel as part of an installation dubbed “Comedian” that was created by artist Maurizio Cattelan.

Three buyers paid between $120,000 and $150,000 for Cattelan’s limited-edition pieces, which came with a single banana, a certificate of authenticity and instructions on how to replace the fruit, a price point that generated even more conversation surrounding the artwork.

Seeing it as a perfect opportunity for moment marketing, Brands are taking the taped banana craze to the next level by taping bananas — and other objects — just about everywhere.  Take a look at these hilarious brand creatives:

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