Gemius Design Studio has won the creative digital mandate for the beauty brand ‘The Secret Ingredient’.The mandate includes building brand awareness and strengthening the brand's market presence by highlighting its existing and upcoming product innovations and building a strong digital community. The mandate was won after a multi-agency pitch. Gemius Design Studio will be involved in the strategy, content and communications creation and design across all marketing platforms, along with Online Reputation Management
Speaking about the win, Anushree Pacheriwal, Co-founder, Gemius Design Studio, said: “We are pleased to have won this opportunity, to be their official branding and marketing partners. The Secret Ingredient is a 100% natural and organic brand looking for strong digital play. We are committed to them delivering their business objectives. Our aim is to bring the best with our expertise which we have built over the years and look forward to creating successful digital campaigns for the brand that will definitely result in a huge impact on the audience."
Freny Jariwala, Founder- The Secret Ingredient, said: “We believe that Digital, as a medium, has become increasingly important for brands, given the changing media consumption behavior of consumers. We were looking for a partner that understands the dynamic digital landscape for beauty and skincare, and who could translate our vision into reality. Gemius Design Studio has an extensive team that can help us to pull off a 360-degree digital marketing and creative plan. It's my pleasure to extend a cheerful welcome to the team.”
Gemius is a 360 Degree marketing and branding agency. Its clientele includes renowned names like World Economic Forum, Badshah Masala, Surat Smart City, SMC, XYXX, Fretta Pizza, Wok On Fire, Just In Time, Shott, Gajera, Shanti Asiatic School, BR Designs, TEDxSurat, TOB, Bejewel, Shah Publicity, Baron Infracon.Ltd, Rush, World PLatter, Dalfo, CII, Divine Car Care Club, Scoopie, Loan Studio. Agencies notable work includes brand communication and social media handling of Badshah masala, XYXX website design, social media handling of wok on fire, the brand identity of Bejewel,Hech, brand communication of Gajera trust, SMC and Just in time.