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PGIM India Mutual Funds Mandates Its Digital Media Duties To PivotRoots


PivotRoots, a full service independent digital agency, has bagged the digital media mandate of PGIM India Mutual Fund.

PGIM, the global investment management brand of US-based Prudential Financial, Inc. (PFI) is one of the top 10 investment managers in the world with over USD 1.3 trillion in assets under management. This year, the company launched its new brand in the Indian market called, PGIM India Mutual Fund. It also completed the acquisition of DHFL Pramerica Asset Managers.

Sakshi Dalela, Head of Marketing and Communications, PGIM India Mutual Fund, said, “We are delighted to partner with PivotRoots for digital media services. Their user first, data-centric and platform-agnostic approach emerged as a big differentiator. PivotRoots will collaborate with us to ensure the best practices of creative and innovation across digital media are implemented. PivotRoots will also manage the organic visibility mandate.”

Speaking about the win, Shibu Shivanandan, Founder and Managing Director of PivotRoots said, “We are excited to partner with PGIM India to manage the brand’s digital-first focus for driving awareness and new user growth goals. Since the brand operates in a very competitive and challenging category, we’ll be crafting a two-pronged digital media strategy that distinctly delivers optimal awareness while delivering tangible marketing and business outcomes.”

On the other hand, PivotRoots has bagged Grofers programmatic mandate and creative services mandate of Rediffusion Brand Solutions


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